Follow Up Boss vs KW Command

crm comparison · Updated June 2026

Follow Up Boss

crm · paid

Real estate CRM with AI-powered lead routing

$69-$499/moVisit

KW Command

crm · paid

Keller Williams technology platform

Included with KWVisit

Quick Comparison

FeatureFollow Up BossKW Command
Categorycrmcrm
Pricing Modelpaidpaid
Price Range$69-$499/moIncluded with KW
Free Tier✗ No✗ No
Target MarketSMB / Mid-marketSMB / Mid-market
Affiliate Program✗ No✗ No

In-Depth Look

Follow Up Boss

CRM built for real estate teams with AI lead routing, automated follow-up sequences, calling, texting, and pipeline management. Integrates with 250+ lead sources including Zillow, Realtor.com, and Facebook.

Visit Follow Up Boss

KW Command

CRM and business intelligence for KW agents with lead routing and marketing automation.

Visit KW Command

Used by These Professions

The Bottom Line

Both Follow Up Boss and KW Command are strong options in the crm space. Neither offers a free tier, so request demos from both to evaluate which fits your workflow.

Both are accessible to SMB and mid-market teams with transparent pricing.

The best choice depends on your team size, budget, and specific workflow requirements. We recommend trying Follow Up Boss first, then evaluating KW Command if it doesn't meet your needs.

Follow Up Boss

$69-$499/mo

Visit Follow Up Boss

KW Command

Included with KW

Visit KW Command