FullStory vs Supermetrics
analytics comparison · Updated June 2026
Quick Comparison
| Feature | FullStory | Supermetrics |
|---|---|---|
| Category | analytics | analytics |
| Pricing Model | freemium | paid |
| Price Range | Free-Custom | $39+/mo per connector |
| Free Tier | ✓ Yes | ✗ No |
| Target Market | SMB / Mid-market | SMB / Mid-market |
| Affiliate Program | ✗ No | ✗ No |
In-Depth Look
FullStory
Session replay and analytics capturing every user interaction to identify frustration signals.
Visit FullStory →Supermetrics
Connects marketing platforms to spreadsheets, data warehouses, and BI tools from 80+ sources.
Visit Supermetrics →The Bottom Line
Both FullStory and Supermetrics are strong options in the analytics space. FullStory offers a free tier, making it a better starting point for smaller teams or individual professionals who want to test before committing.
Both are accessible to SMB and mid-market teams with transparent pricing.
The best choice depends on your team size, budget, and specific workflow requirements. We recommend trying FullStory first, then evaluating Supermetrics if it doesn't meet your needs.