Google Analytics 4 vs Supermetrics
analytics comparison · Updated June 2026
Quick Comparison
| Feature | Google Analytics 4 | Supermetrics |
|---|---|---|
| Category | analytics | analytics |
| Pricing Model | free | paid |
| Price Range | Free | $39+/mo per connector |
| Free Tier | ✗ No | ✗ No |
| Target Market | SMB / Mid-market | SMB / Mid-market |
| Affiliate Program | ✗ No | ✗ No |
In-Depth Look
Google Analytics 4
Free analytics platform tracking website and app traffic, user behavior, conversions, and audience insights.
Visit Google Analytics 4 →Supermetrics
Connects marketing platforms to spreadsheets, data warehouses, and BI tools from 80+ sources.
Visit Supermetrics →Used by These Professions
The Bottom Line
Both Google Analytics 4 and Supermetrics are strong options in the analytics space. Neither offers a free tier, so request demos from both to evaluate which fits your workflow.
Both are accessible to SMB and mid-market teams with transparent pricing.
The best choice depends on your team size, budget, and specific workflow requirements. We recommend trying Google Analytics 4 first, then evaluating Supermetrics if it doesn't meet your needs.